Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
As Product Marketing Manager for VR & Training, you will play a critical role in defining how Axon’s Virtual Reality (VR) solutions and training programs are positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that highlight the value of these innovative solutions for public safety and security. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Axon’s VR offerings, ensuring they stand out in the industry as transformative tools for immersive and effective public safety training.
Location: Denver/Boulder OR Scottsdale OR Seattle OR San FranciscoReports to:Michelle Cunningham, Director, Product Marketing, TASER, Training & RoboticsDirect Reports:None
Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Axon’s VR & Training solutions in the market.
Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute product launches and campaigns.
Sales Enablement: Develop and deliver training materials, playbooks, and tools that equip the sales team to effectively position and sell Axon’s VR solutions.
Customer Insights: Gather and analyze market feedback to deeply understand customer needs and use cases, translating insights into impactful positioning and marketing strategies.
Content Development: Collaborate with the Creative and Content teams to produce engaging marketing collateral, including videos, brochures, and case studies.
Market and Competitive Analysis: Monitor market trends and competitive activity to inform product strategy and positioning.
Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies.