Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
We’re seeking a strategic Director of Product Marketing, Software, to define and execute positioning and marketing strategies for a portfolio of software products, including Digital Evidence Management, Records Management, mobile apps, and AI solutions. In this role, you will be instrumental in articulating the value of our software offerings to customers and driving adoption across public safety and adjacent markets. You will lead and mentor a high-performing team, collaborate across departments, and shape the go-to-market strategy for some of Axon’s most innovative solutions.
Location: Denver/Boulder OR Scottsdale OR Seattle OR San FranciscoReports to:Senior Director, Head of Product & Solution MarketingDirect Reports:2 Product Marketers
Define Product Marketing Strategy: Develop and execute comprehensive go-to-market strategies for Axon’s software products, aligning with company goals and customer needs.
Team Leadership: Lead and mentor a team of product marketers to deliver impactful positioning, messaging, and enablement strategies for our Digital Evidence Management, Records Management, mobile apps and AI solutions.
Go-to-Market Execution: Partner with Product, Sales, and Marketing teams to build launch plans, drive product adoption, and ensure successful market penetration for all software offerings.
Customer Insights: Work alongside our product and sales teams to deeply understand customer pain points, preferences, and decision-making processes, translating insights into actionable strategies.
Competitive Intelligence: Understand the competitive landscape for products within your portfolio, leveraging those insights to not only position our products but to also support sales in addressing competitive pressure.
Positioning & Messaging: Craft compelling, differentiated positioning and concise, relevant messaging for all software products, ensuring alignment with Axon’s brand and value proposition.
Sales Enablement: Equip sales teams with the tools, training, and resources they need to effectively communicate the value of Axon’s software solutions.
Performance Tracking: Define and monitor KPIs for product marketing efforts, leveraging data to optimize strategies and drive measurable business outcomes.
Content Creation: Work alongside our content and growth teams to create assets that support the buyer journey from awareness through to adoption.